Here’s some interesting news I just heard that might help you Make Money The Honest Way. If you are already well versed in the art of writing articles to provide your sites with strong anchored backlinks, then here is another option that has just presented itself.
Technorati have just announced that they will be adding a new feature to their already well known and high authority name and domain, which is for authors to publish original articles there. Now, details are sketchy right now as the system is not live yet and only in the announcement stage. But if they follow the pattern set out by ezine articles whereby all articles are manually checked for originality and relevance, then we could be seeing another very good source of backlinks. That is assuming they allow a resource box with a link back to your site, which I believe is pretty much the done thing when it comes to publishing anyone’s work on your site.
So technorati should be no different, and if, if they can be strong like ezine articles and really only accept quality articles, they will keep the spammers out and provide us with a strong authority source of links.
How does this help me to make money online?
Unless you are a complete noob and have no idea how this works, or you have been chasing the get rich quick scams that all the A-listers peddle online, in order to make money online you need to be able to attract targeted search traffic to your site where you sell whatever it is you sell. The only way to get search traffic is to rank well in the main search engines, primarily Google and the only way to do that is to have a strong authority site and the only way to get that is to have lots of original, relevant content that is linked to from a wide variety of strong, authority sources.
In other words, you need to build a strong site with lots of relevant content first and get links to it from as many different sources as possible for it to rank well in the serps for your chosen keywords.
Those links need to be anchored with your keywords and those keyword anchors need to be varied in order to look as natural as possible. You do this by several different means, but one of those is to write articles and post them to respected article directories (those that have good authority) such as Ezine Articles. Now with technorati entering this playing field, you have potentially one more source of authority links that you can get by submitting articles. As long as they do it right and don’t screw up like most article directories have done by allowing crap articles, or duplicate articles to be published on their site.
Are there lots of article directories that will provide good authority links? No there are not, as most of them accept duplicate content and badly written or spun articles. In fact there are probably only a handful of article directories that will do you any good with strong links, which is why any newcomer with a strong domain authority such as technorati is a very welcome addition to this sector of the Internet.
Doesn’t this mean more work for me?
Yes it does. It means you will have to write more original articles and submit them,each with a keyword anchored backlink to your site for maximum link strength. The more links you can put in an article, the weaker the link strength get, by the way. If you want the full juice from an article, you really should only put in one or two links max. One is obviously best. It means more work because you’ll have to submit more articles, but that’s the best way to get links for yourself, apart from exchanging links with other bloggers and website owners, which as we all know is never an easy thing to do, nor are directly exchanged links as strong as one-way inbound links.
There is another option if you are already making money online and that is to outsource your article writing. You take a chance on quality but if you are prepared to pay a little more for each article, you can get pretty good quality that will be good enough to put on Hub Pages, or InfoBarrels (two excellent sources of links) and may be good enough for Ezine and now, technorati.
Outsourced articles that are of decent quality can be had for around $5 per 400 words these days, which is good if you are buying and terrible if you are writing them for sale! Ok, the quality may not always be up to the standard you could write yourself, but it will save you a lot of time and if you can make more money in the long term from a well placed link in an article that cost you $5, then its worth the outlay.
However you get your articles, you have to be aware that Google’s algorithm is constantly evolving and getting ever better at finding spun content or badly re-written or duplicate articles. There are already strong rumours circulating that Google is altering the ratio of the weight it gives to sites in its index and their placement towards good on-site SEO and away from external links. That’s because Google recognizes that too many site owners now know how to game its index by fabricating their own inbound links. So the emphasis, while still on backlinks, is shifting to more weight being given to authority sites that contain lots of original, relevant content and good on-site SEO in terms of keyword relevant titles and text.
That means those of us who have been quietly building our own authority sites over the years will begin to see a shift in their serps placement for the better over crappy, thin sites with little or no original content that are propped up purely by a ton of inbound links.
So bring on more human edited, authority article directories! The real winners will be authority, content rich sites that also have lots of strong, keyword anchored backlinks from lots of different, authority sources. You mark my words. But above all else…
Never give up!