How to Make Easy Money with SEO

Well, my last post here How to Make Money Online With Action, went into how to get off your backside and do the work in order to figure out how to make money online. This one takes it one stage further and explains exactly how to make easy money with SEO!

If you want to know how to make easy money with SEO, or Search Engine Optimization as its full name is, here’s are some very useful pointers that will help you if you are willing to roll up your sleeves and get your hands dirty by doing some hard work. If the very thought of that is too much for you to bear, then you probably won’t get anything out of this and you might as well save yourself some time and not bother reading any more. This post is primarily for website owners whop want to know how to make money online from blogs, website etc but are struggling to attract the right kind of traffic.

I’m also going to add a disclaimer here: If you’re target niche is Make Money Online (MMO) then the methods I’m going to talk about will work, but you will have to amplify your workload a hundredfold to compete with the people who are holding onto the front page in the only search engine that really matters, Google. It may seem a little contrived to be writing about how to make money online with SEO on a site that doesn’t, but what this site does is immaterial to the information as it works best in other niches. This site unfortunately occupies the very same MMO niche and is nowhere for most of the keywords that matter. That’s because I learned early on that if I were to put the amount of work necessary into floating this site up to the top of MMO into a less competitive niche, I will not only dominate it much more quickly, I can rinse and repeat with several other niches and still have time to go out and spend the money I’m making from them.

Meaning that I don’t make money from the Make Money Online niche, but I certainly do from other niches that I have learned how to dominate using the SEO methods I’m going to talk about here. Why is that? Because other niches are much easier to dominate due to the sites that populate Google’s front page are generally not owned and run by Internet Marketers who are SEO savvy. Most of them are battling it out in MMO, which is good for me and the people who have figured it out, because while they’re all fighting and spending all their time in that niche, they’re not working other, more profitable niches, like the ones I’m working!

What niches am I working?

Are you kidding? If I revealed them, every person who read this post would suddenly become my competitors and I don’t want to have to fight to keep my top spots which make me money!

So you’ll just have to go find your own niches to work. Don’t worry, there are literally thousands of profitable niches out there that are easy to work and easy to dominate once you have done the groundwork. Which is where I’ll start in my explanation on how to make easy money with SEO.

First thing you’ll need is a website that you can use to put up Adsense, or a comparable PPC advertising medium. Failing that, you’ll need some affiliate products that you know will sell with enough traffic. But I’m going to concentrate on Adsense, because it is one of the easiest ways to make money I know of, once you know how to use it. Incidentally, this information is probably sitting in a dozen or so eBooks which you’d probably pay a pretty penny for, except here its for nothing, nada, zilch, zip, en gratis! I’m happy to give it away for the trade off with traffic.

Another thing you may notice is that I don’t use Adsense on this blog. That’s because it doesn’t get the organic search traffic needed to make it work. Most of the traffic to this site is social, which while is very nice to have people read my blog, its no good for converting into money simply because as I’ve said before, social traffic does not click ads and therefore don’t make money for me! No problem and I’m not going to sweat it. You’ll see why in a minute.

Your main site that you have set up for Adsense should be a site that is at least 3-6 months old already and been indexed for most of that. Better if its over a year old and already features in Google’s index maybe even in the high pages of the SERPs, but if not, you’ll just have a little longer to wait. You’ll need to SEO your site for your main keywords for several reasons. The main one is that’s the keywords you want to rank in the SERPs for and they should be keywords that have reasonably high monthly search figures for, preferably more than about 3000, but more is obviously better. Don’t try for really high search numbers as you’ll probably find they’re very competitive and you’ll struggle to break into them. Anything up to around 30k a month is good.

Remember a thing about your position in the SERPs is that if you are in number one spot, you will take the lion’s share of the traffic. In fact you’ll attract anything from 60% up to 90% of the monthly search figures in that place, although it varies from niche to niche. The lower down on the front page you are, the fewer visitors you will attract, so you need to aim for top spot. When you are researching the keywords, this is a factor you need to be aware of. If the current top site is a PR6 with hundreds of relevant keyword anchored backlinks (more of that in a minute), then you will struggle to usurp it. Obviously the weaker the competition, the easier it will be to overcome it.

So how to beat your competition using SEO and a little guile.

If you haven’t already got them you’ll need to build some more sites. Free ones are best and easiest, meaning they’re going to be blogs. They should be built on a mixture of platforms, such as Blogger, WordPress, Blinkweb, Geocities etc. The more the merrier. The subjects of the blogs will be relevant to your main site in more general terms, so try to get your main keywords in the URL even if it means creating blogs with long URLs.

The next part is the hard work part. You’ll need to get these blogs populated with several relevant posts each and indexed in Google. You can do this a number of ways, but the safest way is to write them yourself and make them original. Do not use PLR articles and do not scrape content from other sites. This will cause Google to either not index the blogs at all, or to not give them any authority, which is almost as bad. What you want is for these blogs to be legitimate and relevant so that they will also feature in the SERPs in their own right. They don’t need to sit high, just to be in the SERPs for your given keyword or long tail keywords is enough. Why?

Because these blogs are going to link to your main site and give it a lot of authority for its main and long tail keywords. This is what will make it rise to the top of the SERPs – not page rank, which is another thing that confuses people.

A PR0 site with lots of authority from relevant links will beat a PR5 with fewer links.

To do that, you need to use SEO. And this kind of search engine optimization is easy enough to do. Here’s how.

For each new post in each blog, you need to write about a subject that is highly relevant to one of your main keywords. The title of the post must contain the keyword. Then include a link to your main site from within the post using the keyword in the anchor text. Then go on to the next blog and do the same thing, only use a slightly different one for your main keywords.

You need to target several closely related keywords. Not only will it increase the SERPs authority for your main site for its main keyword, it also gives additional SERPs authority for the closely related keywords, meaning your site will feature in several different search pages, which all attract traffic. So you could end up sitting on top of the SERPs for several related keywords that all attract varying levels of traffic. The more traffic you attract from the search engines, in particular Google, the more money you will make from the Adsense ads that they will be more disposed to to click on.

Lastly, the layout of the main site itself needs to be optimized for Adsense. That means that while you’ll need plenty of relevant content for your keywords, you don’t really want anyone to read it. That may sound pretty crappy especially if you like the idea of attracting lots of readers top your site or blog, but if you want to make money from Adsense, you’re going to have to make your site less attractive to people so they’ll be more likely to want to click out and go someplace else. I know that hurts to hear, but its the truth. If your site is too good and the content too helpful and interesting to people, the less chance they’re going to want to go anywhere else and the less chance they’ll click your ads.

You also want to make sure the right ads trigger for your keywords. Here is where relevance comes into play. Your main keywords must feature in the title of your posts or the H1 headers on your page. The keywords also need to be in the post for good measure, but they don’t need to be there in any great quantity as long as your main headers tell Google what your page and your site is all about. If you are getting different sets of ads, then that is telling you your page is not optimized properly and the Google bots is seeing several different main keywords. Here it is best to only publish one article on your main page and make it as relevant as you can. That way the bots won’t be fooled with multiple titles and you’ll get the ads you want.

As for ad placement, this can vary from niche to niche, but a 250×250 ad block just above the title of your post is more often the best spot. Go for a plain white background and blue links, because this is what people are used to seeing. Your sit should match this – plain white background and dark grey or black text is best.

This will improve your CPC, but that is probably a topic all in itself and one for a future post as this one is already getting far too long!

On that note, I’m going to sign off, wishing all my readers a happy and prosperous 2009!

Terry Didcott
The Honest Way

19 thoughts on “How to Make Easy Money with SEO”

  1. Hehe, the posts give me plenty of these how to make money online type of keywords to target for the on-site SEO to kick in and do its thing. Now its just up to G to count all of the links to them so it can do its thing up the serps!

  2. How many posts should come from each of the free blogs. Does Google discount the links after you have a certain number to the main site? Also, should the blog be in a different name?
    Thank you for any help you can offer.

  3. Andy, the current thinking is that G counts about 5 links per C class IP, which is why its no good creating a load of Blogspot blogs and sending out links to one site from them all.

    As long as the blogs you create are legit, you don’t need to use different names, although if you intend creating a lot of Blogspot blogs for different main sites, it seems if you have more than a dozen or so in one account or it will raise flags. No problem if they’re all legit though.

  4. Hi Terry
    It was kinda funny making your site less attractive so that people would just click away, but if we look from “for the sake of making money” angle that was a brilliant idea. The only reason why people willing to go through all the hassle creating tons of site for adsense was solely for the purpose of making money, honest way or the other way that the least we can care. LOL!

  5. Well Terry I guess you felt like doing a lot of typing when you started this post. Great topic and great post! Making money online with SEO is the way to go. That’s how I prefer to do it and it has always worked for me.

  6. Hi Julye,

    That’s all down to the psychology of the surfer and the strategy to make money online from PPC ads. When these visitors come from a search engine, they’re looking for something – either information or a solution to a problem or to outright buy something.

    We want these surfers to see our ads first and foremost, so by giving the impression we have their solution and then NOT providing it, a percentage of them will click away when they don’t get what they want.

    Making the site ugly is an SEO way to highlight the ads themselves by making them stand out better.

  7. Hey Trent,

    I’m taking a leaf out of Griz’s book here with the long posts. They’re definitely the way to go for targeting lots of related keywords in one post and creating the necessary on site SEO for in-links to anchor to.

    As I just don’t get the time to post often in any one blog, the sheer length gives the search engines the unique content they want. While its true this make money online niche is saturated and difficult to compete in, its still worth getting at least one site in a prominent enough position in the serps for some of the keywords.

    If I don’t get there with this site, that’s ok as it will provide good authority links to my other, far better optimized make money site that I’m pushing at the moment. I’m already getting $1.50 or so clicks on that site, but only a few a day so far and I want more!

    We’ll see what happens.

  8. Terry,

    Good post. By the 5 links, you are saying that if I create 8 squidoo lens for my main blog and link to it then google is probably only going to credit me with 5, correct?

    I do know to use different class c ips, just curious if I am understanding correctly. If so, that is good info to know.

  9. Thanks Tom,

    Its a rough figure, but only about 5 links from the same class C IP will count towards link authority, so its not worth creating loads of squidoo lenses, blogger blogs, or hub pages etc for the same niche.

    However, if you already have 8 lenses all in the same niche, its not a completely lost cause.

    You can create 2 separate sites on different class C’s for similar keywords in the niche, then link to one site from the first 4 lenses, to the other from the other 4 lenses and then link from the two new sites to your money site.

    That way you pass on the link juice for a wide array of related keywords via intermediate sites, which can also begin to rank for those keywords in their own right.

    I hope that wasn’t too confusing – I’m guilty of over-thinking myself into a big hole sometimes LMAO!!!

  10. Terry,

    Yeah, I over think,too. Thanks for the example. It didn’t come across as confusing. I am finally moving up the charts for my money site, but need an extra push. So I’ll implement this. Also, this will help me plan better for my next project.

  11. Terry,

    Another link question or two ;). If google only counts approx. 5 links per class c ip, is there a reason grizz links to his make money with griz site on most of his posts?

    Does deep linking to a site overcome this 5 link dilemma or is google still considering it the same domain so you get 5-6 links? Thanks.

  12. Tom, I often do the same thing here and in other MMO blogs.

    I believe the 5 link rule still applies, although when you’re building links to MMO sites for good SEO, its a case of hedging your bets that only some of your posts will rank high and others rank low. So by placing links in many posts, some of them will fall in high ranking pages and be counted while links in unranked pages get overlooked.

    The deep linking strategy is also important, to give keyword authority to deep pages that will pass that authority back to your homepage (because you always include a link to the homepage from every post).

    But there is also another factor that has nothing to do with how to make money online, SEO, link juice or SERPs authority – and that’s traffic. For Griz, his Beginners blog gets tons more traffic than his newer WP blog and by linking to it in every post, he is sending some of that traffic over there too.

    You’ll notice he has a sitewide link to his WP blog from the Beginners blog as well. That’s the one that sends the juice for Page Rank. So there’s a double lot of linking going on there.

    Griz mentions he has thousands of links pointing at his WP blog, but only about 100 unique links, or links from different sites. The rest come from sitewide links, where one sitewide link in a blogroll on a blog with 100 posts will send 100 links out, one for each page.

    Hope that answers your question!

  13. Hi Norhafidz, it has its advantages! Although that doesn’t mean I will never put adsense on here. Just not until I get more organic than social traffic showing up.

  14. Thanks for the post Terry. It made it clearer what it is I’m supposed to be doing. Still a long way to go and still confusing though.

  15. Hey Vic,

    No one said IM was an easy ride LMAO!

    Working out how to make money online might seem confusing for a while, but as you work away at it and learn more stuff as you go along, gradually each part of the jigsaw puzzle falls neatly into place and then it all comes together.

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