Traffic, Traffic, Wherefore Art Thou Traffic?

Internet marketing and money making traffic generation has taken another beating by Splork as he lifts the lid on traffic generation for making money telling it like it is right here: Sewage Islands in the Stream. I was going to write all this as a comment in his blog, but hey, content is expensive when I write it so I’d rather have it here in my own blog. Splork gets a useful link instead.

If you’ve just headed off over there and been courteous enough to actually come back, then here’s my take on this way of thinking.

With regards to generating traffic and monetizing it, the old adage of “throw enough shit at the walls and some of it will stick” actually works. But Google is just one wall. A big one I will grant you, but there are other walls sitting there right in front of you all but its amazing how many people are ignoring them, while concentrating totally on Google.

Yahoo and Bing are fun to mess with cause they count all those itty bitty nofollow links that Google ignores (most of the time but not all of the time). Bing traffic converts way better than anything else, cause most people that use it do so cause it came pre-loaded with their dinky new netbooks thanks to rich uncle Bill cornering the pre-loaded OS market (okay, mac users… oh who cares, there’s only 2 of them anyway). This is pretty common knowledge anyway.

But Splork went too far. Look what he’s done now, telling his 8 readers about Hubsquid traffic! Dammit now they’ll all go out (at least 5% of them will, anyway) and spam the hubsquids to kingdom come and we’ll all suffer. Damn him for letting the cat out of the bag! Can no one keep their big mouth shut on this Interpleb? Is nothing sacred?

For God’s sake don’t let on about how profitable spending 10 hours a day in the Warriors forum really is or they’ll all veer off in that direction like a shoal of demented minnows. And then they’ll ALL start spending their time making WSOs and Google will hate Slpork for taking all the marketers out of its index and leaving nothing for its algo-tinkerers to do. But the aftershocks will be worse…

There will be wholesale job losses and a flood of brainy people joining the ranks of the unemployed… then they’ll all start reading Warriors and learn how to get rich quick making… WSOs… the self fulfilling prophecy cometh and the world will end in 2012 cause Google will implode and the entire surface of the earth will be dragged into the vortex it created…

Man, drinking too much coffee and writing in blogs is a dangerous mix…

The long and the short of it that you can monetize any traffic, although you’ll have a tougher time squeezing any out of social traffic from the likes of twitter, facebook etc. but you can make a little and if you can generate enough traffic from those sources, a little can turn into a little more. The main source of monetizable traffic remains the targeted organic search traffic that comes mainly from Google but also from Yahoo and Bing as well as the lesser search engines. Social Hubbers and Squidoo folk may follow links in your mini site pages and find your main site and a few of them might even be enticed to click a link or buy an affiliate product, as long as its a real one (I mean something that Amazon et al would sell and not some junk ebook from clickbank).

But that’s as much as I’m saying here, cause I’m not giving away everything I know with regards to making money online. At least not the stuff that works right now. Once it gets to be common knowledge, its effectiveness will have died and then I’ll probably write about it, just like the other clever chappies who drip feed their loyal followers some of what they know every once in a while. It keeps people interested and gives them something to try, then come back for more.

There’s more to all this than meets the eye, that’s for sure.

Make Money Online by Writing for Technorati

Here’s some interesting news I just heard that might help you Make Money The Honest Way. If you are already well versed in the art of writing articles to provide your sites with strong anchored backlinks, then here is another option that has just presented itself.

Technorati have just announced that they will be adding a new feature to their already well known and high authority name and domain, which is for authors to publish original articles there. Now, details are sketchy right now as the system is not live yet and only in the announcement stage. But if they follow the pattern set out by ezine articles whereby all articles are manually checked for originality and relevance, then we could be seeing another very good source of backlinks. That is assuming they allow a resource box with a link back to your site, which I believe is pretty much the done thing when it comes to publishing anyone’s work on your site.

So technorati should be no different, and if, if they can be strong like ezine articles and really only accept quality articles, they will keep the spammers out and provide us with a strong authority source of links.

How does this help me to make money online?

Unless you are a complete noob and have no idea how this works, or you have been chasing the get rich quick scams that all the A-listers peddle online, in order to make money online you need to be able to attract targeted search traffic to your site where you sell whatever it is you sell. The only way to get search traffic is to rank well in the main search engines, primarily Google and the only way to do that is to have a strong authority site and the only way to get that is to have lots of original, relevant content that is linked to from a wide variety of strong, authority sources.

In other words, you need to build a strong site with lots of relevant content first and get links to it from as many different sources as possible for it to rank well in the serps for your chosen keywords.

Those links need to be anchored with your keywords and those keyword anchors need to be varied in order to look as natural as possible. You do this by several different means, but one of those is to write articles and post them to respected article directories (those that have good authority) such as Ezine Articles. Now with technorati entering this playing field, you have potentially one more source of authority links that you can get by submitting articles. As long as they do it right and don’t screw up like most article directories have done by allowing crap articles, or duplicate articles to be published on their site.

Are there lots of article directories that will provide good authority links? No there are not, as most of them accept duplicate content and badly written or spun articles. In fact there are probably only a handful of article directories that will do you any good with strong links, which is why any newcomer with a strong domain authority such as technorati is a very welcome addition to this sector of the Internet.

Doesn’t this mean more work for me?

Yes it does. It means you will have to write more original articles and submit them,each with a keyword anchored backlink to your site for maximum link strength. The more links you can put in an article, the weaker the link strength get, by the way. If you want the full juice from an article, you really should only put in one or two links max. One is obviously best. It means more work because you’ll have to submit more articles, but that’s the best way to get links for yourself, apart from exchanging links with other bloggers and website owners, which as we all know is never an easy thing to do, nor are directly exchanged links as strong as one-way inbound links.

There is another option if you are already making money online and that is to outsource your article writing. You take a chance on quality but if you are prepared to pay a little more for each article, you can get pretty good quality that will be good enough to put on Hub Pages, or InfoBarrels (two excellent sources of links) and may be good enough for Ezine and now, technorati.

Outsourced articles that are of decent quality can be had for around $5 per 400 words these days, which is good if you are buying and terrible if you are writing them for sale! Ok, the quality may not always be up to the standard you could write yourself, but it will save you a lot of time and if you can make more money in the long term from a well placed link in an article that cost you $5, then its worth the outlay.

However you get your articles, you have to be aware that Google’s algorithm is constantly evolving and getting ever better at finding spun content or badly re-written or duplicate articles. There are already strong rumours circulating that Google is altering the ratio of the weight it gives to sites in its index and their placement towards good on-site SEO and away from external links. That’s because Google recognizes that too many site owners now know how to game its index by fabricating their own inbound links. So the emphasis, while still on backlinks, is shifting to more weight being given to authority sites that contain lots of original, relevant content and good on-site SEO in terms of keyword relevant titles and text.

That means those of us who have been quietly building our own authority sites over the years will begin to see a shift in their serps placement for the better over crappy, thin sites with little or no original content that are propped up purely by a ton of inbound links.

So bring on more human edited, authority article directories! The real winners will be authority, content rich sites that also have lots of strong, keyword anchored backlinks from lots of different, authority sources. You mark my words. But above all else…

Never give up!

Make Money The Honest Way Blog