Backlinks and the Article Junk Pile

Or How to Cut Off Your Own Nose to Spite Your Face?

There are rumblings and rumours scurrying around the place that a few of the MMO marketing set are aware of, but not too many, I believe. A few niche marketers such as myself are also getting wind of this, but its early days and would probably attract some unwelcome criticism from the SEO know it alls in any case, so I’m hedging my bets here.

Its all to do with the way a lot of marketers are going about getting those all important backlinks to their money making websites and blogs. With the new wave of article spinning software available at very affordable prices – MAR being one (yes, I’m unashamedly promoting it in my sidebar) and Ledger’s Best Article Spinner another – it has become way too easy to take a PLR or similar article on any subject you like, spin the crap out of it and the submit it to hundreds of article directories at the touch of a button. Voila! Instant backlinks, right?

Well, technically that is right. But that kind of technique is not what is known as “white hat”, or plainly speaking, legit. In fact it resembles the darker path that is otherwise known as “black hat” and that has always been how people get themselves into trouble. Okay, it works for now, but for how much longer?

Google are well known for tinkering with the way their algo counts those precious backlinks. The ones we all crave and desire to rank our sites in the index in order to get organic, targeted visitors who will, we hope, click our affiliate or PPC links and make us money. The thinkers and techies at Google like nothing more than to scope out where backlinks are being generated from and then taking a big stick to those places they view as black hat.

Don’t quote me on this, because it is purely my own opinion based on what I have seen happen historically and what I can see happening now. But I have a sneaky suspicion that Google will (if they haven’t already) figure out that they can alter their algo to discount links coming from article directories that are publishing “obviously” spun articles.

Now that’s not to say that originally written articles will get tarred with the same brush. I don’t see that happening because it takes time and effort as well as some research and knowledge on a subject to sit down and write a 500 word article that is worth reading and is informative. A backlink placed in that kind of article deserves to be counted, simply because the writer took the time and trouble to create a worthwhile addition to the web and provide a useful addition to Google’s index. After all, that is exactly what Google wants to see in its index – worthwhile, informative, readable, entertaining etc content that is original – and not that which is copied and spun into something that often closely resembles double dutch.

Ok, you don’t see too many spun articles littering the index, at least not in the high pages, but some get through and they are a major annoyance for anyone looking for something worthwhile to read. That’s not the issue here – but more for the fact that these spun articles do get indexed and that means the link(s) placed in them also count.

More annoying is the fact that legit sites are climbing the SERPs thanks to the ton of backlinks occupying tons of crap spun articles. How long do you think this will last before some bright spark at Google realizes that they can stop it happening by getting down and dirty with the algo – and we all know that the techies love to be able to work algorithmically rather than waste human resources checking all that badly spun bullshit. Shouldn’t be too hard to simply NOT index crap spun articles that are posted in the multitude of unregulated and clearly unedited article directories and the links in them would simply not be counted.

Hell, if I worked at Google and on their algo, I’d be laughing my ass off while I tweaked away until all those smug so-called SEO experts who have been dumping reams of worthless crap into article directories for months woke up one morning to find all their sites had taken a serious SERP hit because 90% of all their spin-generated backlinks had suddenly been ignored. The pleasure would be indescribable! Oh yeah!

What would that leave us with, I wonder?

It would leave us with those legit websites and blogs that got their backlinks the hard, but honest way! Yep, by writing good, original articles or by getting links from other site owners who liked what we wrote on our own sites so much, they thought it worthy of linking to. Which is how the algo and the SERPs ranking structure is supposed to work in an ideal world.

There will always be those who trade links and guest post in other people’s blogs. I don’t see anything wrong in that as a guest post must also be original and worthwhile – after all, who would accept crap spun articles on their personal, carefully tended and nurtured blogs? I certainly wouldn’t! Even more so if I believed it would be detrimental to my blog, in SERPs ranking or in visitor dissatisfaction, depending on what I expected from my blog. Yeah, I fully expect someone to come here and comment that I shouldn’t be so naive about the function of blogs. Sure I know what really goes on – I’ve been around long enough to know, so save your breath. This is mainly about my opinion on the probable future of spun articles and baclinks, in any case. Those of you that know me will know what I am really saying…

Also, such a change would pave the way for some more regulated and edited article directories such as ezinearticles.com – places where only legit, original content is welcome and there is a limit on the number and type of backlinks allowed. If its of any interest, ezinearticles.com make a fortune from the ads they place on your articles there, which is the trade-off for a backlink that is worth something. It could happen and I would welcome the change.

Pipe dream or wishful thinking? Both, but realities come from ideas and ideas come from wishful thinking that gets put into action.

Make Money The Honest Way Blog

How to Make Money Online With Action

A slight apology to everyone for leaving it so long since my last post How to Make Money with Keywords. I’ve been very busy putting together my little army of sites and blogs and it takes up all my time, which is ok as I’m building a small empire that will eventually make enough money to allow me to slow down a bit!

I’ve just been over at Griz’s blog, you know the one that tells you how to make money online, and read through another brace of comments (sometimes they’re almost as entertaining as the post itself – only kiddin’!) and right at the bottom, an anonymous reader posted the question “Do you have any books to recommend?”

Well here’s my own answer to that!

Anonymous, why do you want more to read? Everything you need to know about how to make money online is right there in that blog.

The rest you’ll get with experience – the experience of doing!

I, like just about everyone else, started out reading a load of stuff and most of it was bullshit. If I counted up all the hours wasted reading all that bullshit that could have been better spent in actually doing what they were telling me, I’d be far more advanced today than I am.

Getting past the hurdle of wanting to do it and actually doing it can be tough and most people simply don’t go past that point. They continue to read every post that every knowledgeable (and plenty of not so knowledgeable) people write and then wait patiently for the next post that is going to reveal “The Big Secret”.

But that post will never come.

That’s because it doesn’t exist. The big secret to making a success of this (and any other) business lies within each and every person. They have to make the breakthrough themselves, because no one else can do it for them.

I’ll be blunt and say most of the commenters in Griz’s blog are readers, not doers.

Why do I say that? Because they’re still there, asking the same old questions just re-phrased a bit.

Then you’ll see them over at Vic’s blog asking the same rephrased questions. Then they’ll turn up someplace else. They’ll never do anything with the information, but they’ll keep on believing that if they ask enough questions, they’ll eventually find their holy grail and then figure out how to make money online.

They’ll also be the first ones to get upset by reading this apparent tirade, because they won’t believe the truth about themselves. Nobody like the truth when it hurts!

The truth is that 95% of everybody that sets out to make money online will fail. That’s a big number but also a truthful one. You got to ask yourself, do you want to keep reading and asking questions and join the 95%’ers? Or do you want to take a chance and join the 5%’ers who are the ones spending their time doing this stuff?

Ok, that’s pretty a pretty tough cookie to swallow, but its also a good wake up call to those people who really do want to make money blogging online. It’s in the doing stage that results start to show up. Believe me, they take a while to show up when you do things as legitimately as possible, maybe with a few shortcuts and underhand tricks, but Internet Marketing is a hare and tortoise race. The hares go for it with all guns blazing and in some cases will make some good money before being shot down by the search engines that soon see through their shenanigans.

The tortoises are the ones who take it slow and steady, building up their sites naturally and gathering links over time. Sure, it takes a lot of time and you need a lot of patience because when you’re learning how to make money online, results are a long time coming, but they will come and when they do they’ll keep on coming because you won’t have burned out too fast, like the hares in the race.

You see the secret to making money online is no big secret!

Its all about getting people to see what you’re offering. Get enough people to window shop at your store and some of them will come in and buy from you. Selling stuff is a numbers game. It always was and it always will be. Doesn’t matter what you’re selling, be it affiliate products, your own ebooks or software packages, advertising space, or PPC. You absolutely positively must get people to see your goods. And to do that you need traffic. Not any old traffic, but organic search traffic – people who will find your website or blog by typing in a phrase at Google and your site coming up on the front page of the search results.

Enough has been said about why attracting organic search traffic is essential to the success of your business. Go re-read Griz’s blog in the link I gave you at the start of this post. He explains it much better than anyone else I know.

What I will tell you is that to attract that search traffic you need to do plenty of work and have lots of patience to get your site up there onto the front page of the keywords you’re working. You need to not only optimize your site, but you need lots of strong anchored links to give your site the authority to deserve its place on page one. That’s because all the other sites that are on page one have that authority and you’re going to have to come along and get more authority than at least one of them in order to displace them. You might have a fight on your hands, because no one is going to like a young upstart coming along and nosing their site out of its cosy place. They’ll likely respond by getting more links for themself.

Well, you’re going to have to keep going, getting more and more of the authority that you’ll need to out-rank all of those sites to get to the top of the front page, because that’s where you’re going to get most of the traffic. Depending upon the competitiveness of the niche you’re working, it will either be fairly simple, or damn difficult! It could even turn out to be an all-out war, but its one you’re going to have to win of you want a slice of a very big pie.

This is all about doing, by the way.

Reading about how to do it is not going to get your site up there. Doesn’t matter if you know everything there is to know and some, you still won’t get up there unless you start rolling up your sleeves and getting your hands dirty.

You’re going to have to find places to get those links from and if you can’t find them, then you’re going to have to make some yourself. The more you make, the more links you’ll be able to send to your main site. I’ve talked about this strategy plenty of times in here not to have to repeat it again.

But, I will repeat this one more time for good measure: Nothing will happen until you start doing it for yourself!

If this post raises a few hackles, then so be it. That’s what a good pep talk is designed to do because it’ll make some people more determined to get out there and do something. The rest will go bury their heads back in the sand and wait for that next post…

Terry Didcott
The Honest Way