How to Make Money with Keywords

How to make money with keywords is a question that a lot of people don’t even ask, because they don’t know what significance keywords have with the idea of making money. So after the mammoth review of Frank’s software in my last post Blog Content Wizard Review, its time to talk about putting it to use.

First of all, for those that don’t know, keywords are single words or short phrases that surfers type into search engine search boxes when they’re looking for something online. Here’s an example.

How to Make Money Online With Adsense

Say you’re a student writing an essay on how to make money online with adsense. Ok, cliched to death, but a relevant example all the same! You’re highly likely to go to Google and type in a relevant keyword to get some information on what you’re looking for. Say you type in “make money online” for example. You’re likely to get a few hundred million pages come up in the results that you’re going to have to plough through to find what you want. The keyword you used, “make money online” was too broad and you got too many resulting pages. Not only that, a lot of those pages will not be relevant to what you really need to know, which is how to make money online with Adsense. So you try again, only this time narrowing it down to “make money online with adsense” and get a couple of million pages.

Well, its a lot better than the last search, but its still fairly difficult to get exactly what you want. So you then type in “how to make money online with adsense” and that gets it down to just over half a million pages. Better. At least the results are showing website that at least seem to want to tell you how to make money with adsense, although in reality the vast majority want to sell you an eBook for a small fortune that will maybe or maybe not tell you what you want to know.

But that’s not the reason for this post, this is.

What you have done is used keywords to find certain websites in the search engine Google. Which is what millions of people worldwide do every day,although they’re all looking for something different. Well, not necessarily.

Many thousands of people make the same search for various items every day. These are the terms that Internet Marketers latch onto as a way to make money with keywords.

Now obviously, many thousands of people will be looking to find out how to make money online and start their own home business and that is why any keywords associated with that phrase will bring up many hundreds of thousands, if not millions of competing websites all vying for the attention of the surfer. Of those, only a handful will actually be found. They are the ones of page one of the search results and maybe a few on page two will mop up the dregs. That’s because most surfers see what they want on page one of Google’s results and simply click the first site they see, which 9 times out of 10 is the top site in the list.

So it stands to reason that if you want to make money with keywords, you had better make sure your site sits at (or very near) the top of the search results for the keywords you’re targeting.

Why?

Because when you sit up there on top and there are thousands of people typing in your keywords every day, the vast majority of them will land on your homepage, where you can either try to sell them something like a product of your own, or an affiliate product. Or you can present them with some ads like adsense or lead generation banners that they’ll click and make you some money each time. With conversion rates anywhere between 1% and maybe 7% for adsense type ads or lower for affiliate this will convert to a veritable sackful of money coming your way every day if you choose the right keywords and are sitting pretty right at the top of the tree.

I just described the holy grail of Internet Marketing. That to which 95% of marketers aspire but never attain. Of the remaining 5%, only a tint percentage of them are at the top and raking in the money hand over fist while the rest are fed the scraps.

So what do you need to do to get your site to the top of Google for a particular keyword?

First you have to research your keyword and make sure there is not too much competition sitting up there, or its likely you’ll never displace them. If you try to target a fiercely competitive keyword, such as Credit Cards, or Car Insurance, where huge sums of money are made each day, you don’t really stand a snowball’s chance in hell of making a dent on page one. And if you did, its likely that the owners of the sites that are up there will not take too kindly to a young upstart trying to muscle in on their piece of real estate and will either take steps to leapfrog back over your site, or resort to less than honest measures to have your site removed.

Yes, it does happen!

So you want to make sure you are taking on a much less competitive keyword. Ok, you’re earning capacity is much less, but of you could make a few hundred dollars a day in an easy niche, isn’t that better than going for the thousand dollars a day but never seeing it?

So we’ll assume you’re now looking at a keyword that still performs ok, with maybe a thousand or so searches on average per day but the cybermafia are not controlling it! You’ll need to find out what the top three sites for that keyword are doing to be where they are. I find a tool like SEO Elite is invaluable for this as it will tell you what in-links a site has and their quality. Why do you need to know that information?

Because you’ll need to know that so you can get more in-links than the top three sites.

How do you do that?

Well, there are several methods. You could buy the links. Don’t cringe, most of those top sites got where they are because they bought their way there. If that seems like a tough call, you could ask for link exchanges with other site owners. Of course, for maximum relevance and link juice, you’ll need to contact owners of sites that are also targeting the same keywords as you. Well, ask yourself this: “Would you give out links to a potential competitor who could, by doing so take your number one spot in Google and take a big slice of your income?” Um, there is only one possible answer to that.

The other way is to generate your own links and stick your finger up at the competition.

How do you do that? Well, you could do something that is quite underhand and will, if you get caught, cause you all kinds of problems and maybe even get your site de-indexed. That is to join a paid link farm system where you pay a monthly fee and acquire high quality in-links to your site. Before you ask.. No, I don’t do that, which is why I don’t make a huge amount of money with this or any of my other “make money” sites.

There is another option open to you but it is long, hard work and will only push your site up the search engine ladder slowly and that’s to do it yourself. I mean create your own supporting sites that can provide links to your main keyword targeting site. Which, in essence is a small link farm, which search engines like Google frown upon big time. So I don’t condone that you do that, but as I believe that information should be kept free and in the public domain… well its possible to do that.

But to do it takes a lot of work, as I said and there will be some trial and error involved. But you can do it free by using the many free blogging platforms that are available, such as blogger (owned by Google, funnily enough), blinkweb, wordpress etc and create your own system of blogs that can send the odd link here and there to your money making site. Of course you need to populate those blogs with plenty of keyword relevant content that is not duplicated anywhere else. So using PLR is out as is plagiarising other people’s articles and placing them on your blogs. Google will simply discount any links coming from them. If you’re really stuck, you could check out Court’s Keyword Academy which will also help you to learn how to make money from keywords. But there’s no getting away from the fact that you do need original content. But here’s the rub.

That content does have to be original, keyword rich and relevant. It does not have to be particularly grammatically perfect. Just readable and relevant. Which brings me nicely back to my opening paragraph all that time ago when I mentioned Frank’s Blog Content Wizard software package. You see that little gem autogenerates keyword relevant content that is readable (ok, better understood by a 6 year old and a dumb one at that!) which saves you having to write it yourself, which ultimately saves you time. Time that could be better spent getting links from other sources such as forums, article marketing begging etc!

Which, ultimately is how to make money with keywords!

Terry Didcott
The Honest Way

Make Money or Save Money?

Following on from my last post How to Make Money with Something for Nothing, where I waxed lyrical about the promotion being run by RevResponse that made me an easy $50 for a simple review, its time to turn my attention on something that will not make money online for anyone, but might save a few dollars here and there.

Most people know about online stores and how they often promote their wares using things like discount coupons to attract visitors to their sites. These are really useful for anyone who is planning on buying something online, but what about the Internet Marketing fraternity?

How do we get our money saving discounts on the tools, products and services that we use? Well, affiliate marketers have long known that if they wanted to get their hands on a certain eBook that might teach them something about, say SEO or how to make money online by pressing a button and sitting back while the money falls out of the sky, then all they had to do was get their own account with Clickbank. That’s where most of the affiliate sales are generated from and if you have your own account there you can buy one of their affiliate products using your own affiliate link and get the discount for yourself.

How does that work then?

Well, you buy the product and pay full price, naturally. But the clever part is that because you have used your own affiliate link, the commission fee goes into your account. That helps push up your affiliate commission balance to your payment level and gets your next Clickbank cheque sent out to you that much quicker.

Nothing like earning commission for something you sell to yourself, is there?

But wait a minute. There is a flipside. What if you get the eBook that promises to turn you into a rich person overnight and after reading it, you realize that it was a load of bullshit hype and the only person that is really being turned into a rich person is the author and maybe one or two super-affiliates! Well, if you’d bought it normally, you would be completely within your rights to demand a refund and you’d get your money back of course.

But what happens when you bought it with your affiliate link?

Oh dear, major problems. First, when you sell something from clickbank as an affiliate and that product gets returned, your account is debited the commission your would have made had the buyer kept the product. Also, you get hit with a surcharge of something like $2.50 for your trouble! Now, in the normal run of things, this is no big deal because its a small risk you are already aware of (or should be) and its no great shakes, because your commissions from other sales will cover that small cost and you’ll get your next Clickbank cheque when you hit your limit anyway.

But when you bought the product yourself with your affiliate link, you don’t get all your money back, because of that surcharge and your account goes into a big minus if the product was an expensive one and you didn’t have any other sales when you bought it. Which does not look good on your account and means it’ll take that much longer to get back into the black and then earn enough commission to get your next cheque.

Just one of those things you should be aware of.

But I was talking about buying eBooks online that claim to tell you how to make money online. Bottom line is don’t buy anyone’s eBook because let’s face it 99% of them are recycled crap that are only designed to make money for the author and the affiliates. The buyer seldom makes any money with the vast majority of those so-called make money systems.

However there are one or two that actually do what the claim – which is to make money for you as long as you do what they tell you to do. One of these is a program that’s been going on for a good few years now but has stood the test of time and for newcomers to the world of Internet Marketing who haven’t made their first cent online actually will make you money. It won’t make you rich, but it will, with some work on your own behalf I have to admit, make you some decent money on a monthly basis. Enough to get you going and giving your business as well as your confidence a much needed initial booster.

What is this program?

Its called The Honest Income Program written by Steven Wagenheim and I am so pleased with it myself that I display it in this blog’s sidebar. If you are thinking about spending some money on a good online resource that will tell you how to make money online, that is one of the better one’s I’d personally recommend.

Its all down to whether you want to make money or save money online, I suppose. Most of us as Internet Marketers are here to make money, which is why we put so much energy, effort and time into our online businesses in order to make them grow so that we can eventually watch the money fall out of the sky for real!

Here’s to your continuing success!

Terry Didcott
The Honest Way