How to make money with keywords is a question that a lot of people don’t even ask, because they don’t know what significance keywords have with the idea of making money. So after the mammoth review of Frank’s software in my last post Blog Content Wizard Review, its time to talk about putting it to use.
First of all, for those that don’t know, keywords are single words or short phrases that surfers type into search engine search boxes when they’re looking for something online. Here’s an example.
How to Make Money Online With Adsense
Say you’re a student writing an essay on how to make money online with adsense. Ok, cliched to death, but a relevant example all the same! You’re highly likely to go to Google and type in a relevant keyword to get some information on what you’re looking for. Say you type in “make money online” for example. You’re likely to get a few hundred million pages come up in the results that you’re going to have to plough through to find what you want. The keyword you used, “make money online” was too broad and you got too many resulting pages. Not only that, a lot of those pages will not be relevant to what you really need to know, which is how to make money online with Adsense. So you try again, only this time narrowing it down to “make money online with adsense” and get a couple of million pages.
Well, its a lot better than the last search, but its still fairly difficult to get exactly what you want. So you then type in “how to make money online with adsense” and that gets it down to just over half a million pages. Better. At least the results are showing website that at least seem to want to tell you how to make money with adsense, although in reality the vast majority want to sell you an eBook for a small fortune that will maybe or maybe not tell you what you want to know.
But that’s not the reason for this post, this is.
What you have done is used keywords to find certain websites in the search engine Google. Which is what millions of people worldwide do every day,although they’re all looking for something different. Well, not necessarily.
Many thousands of people make the same search for various items every day. These are the terms that Internet Marketers latch onto as a way to make money with keywords.
Now obviously, many thousands of people will be looking to find out how to make money online and start their own home business and that is why any keywords associated with that phrase will bring up many hundreds of thousands, if not millions of competing websites all vying for the attention of the surfer. Of those, only a handful will actually be found. They are the ones of page one of the search results and maybe a few on page two will mop up the dregs. That’s because most surfers see what they want on page one of Google’s results and simply click the first site they see, which 9 times out of 10 is the top site in the list.
So it stands to reason that if you want to make money with keywords, you had better make sure your site sits at (or very near) the top of the search results for the keywords you’re targeting.
Because when you sit up there on top and there are thousands of people typing in your keywords every day, the vast majority of them will land on your homepage, where you can either try to sell them something like a product of your own, or an affiliate product. Or you can present them with some ads like adsense or lead generation banners that they’ll click and make you some money each time. With conversion rates anywhere between 1% and maybe 7% for adsense type ads or lower for affiliate this will convert to a veritable sackful of money coming your way every day if you choose the right keywords and are sitting pretty right at the top of the tree.
I just described the holy grail of Internet Marketing. That to which 95% of marketers aspire but never attain. Of the remaining 5%, only a tint percentage of them are at the top and raking in the money hand over fist while the rest are fed the scraps.
So what do you need to do to get your site to the top of Google for a particular keyword?
First you have to research your keyword and make sure there is not too much competition sitting up there, or its likely you’ll never displace them. If you try to target a fiercely competitive keyword, such as Credit Cards, or Car Insurance, where huge sums of money are made each day, you don’t really stand a snowball’s chance in hell of making a dent on page one. And if you did, its likely that the owners of the sites that are up there will not take too kindly to a young upstart trying to muscle in on their piece of real estate and will either take steps to leapfrog back over your site, or resort to less than honest measures to have your site removed.
Yes, it does happen!
So you want to make sure you are taking on a much less competitive keyword. Ok, you’re earning capacity is much less, but of you could make a few hundred dollars a day in an easy niche, isn’t that better than going for the thousand dollars a day but never seeing it?
So we’ll assume you’re now looking at a keyword that still performs ok, with maybe a thousand or so searches on average per day but the cybermafia are not controlling it! You’ll need to find out what the top three sites for that keyword are doing to be where they are. I find a tool like SEO Elite is invaluable for this as it will tell you what in-links a site has and their quality. Why do you need to know that information?
Because you’ll need to know that so you can get more in-links than the top three sites.
How do you do that?
Well, there are several methods. You could buy the links. Don’t cringe, most of those top sites got where they are because they bought their way there. If that seems like a tough call, you could ask for link exchanges with other site owners. Of course, for maximum relevance and link juice, you’ll need to contact owners of sites that are also targeting the same keywords as you. Well, ask yourself this: “Would you give out links to a potential competitor who could, by doing so take your number one spot in Google and take a big slice of your income?” Um, there is only one possible answer to that.
The other way is to generate your own links and stick your finger up at the competition.
How do you do that? Well, you could do something that is quite underhand and will, if you get caught, cause you all kinds of problems and maybe even get your site de-indexed. That is to join a paid link farm system where you pay a monthly fee and acquire high quality in-links to your site. Before you ask.. No, I don’t do that, which is why I don’t make a huge amount of money with this or any of my other “make money” sites.
There is another option open to you but it is long, hard work and will only push your site up the search engine ladder slowly and that’s to do it yourself. I mean create your own supporting sites that can provide links to your main keyword targeting site. Which, in essence is a small link farm, which search engines like Google frown upon big time. So I don’t condone that you do that, but as I believe that information should be kept free and in the public domain… well its possible to do that.
But to do it takes a lot of work, as I said and there will be some trial and error involved. But you can do it free by using the many free blogging platforms that are available, such as blogger (owned by Google, funnily enough), blinkweb, wordpress etc and create your own system of blogs that can send the odd link here and there to your money making site. Of course you need to populate those blogs with plenty of keyword relevant content that is not duplicated anywhere else. So using PLR is out as is plagiarising other people’s articles and placing them on your blogs. Google will simply discount any links coming from them. If you’re really stuck, you could check out Court’s Keyword Academy which will also help you to learn how to make money from keywords. But there’s no getting away from the fact that you do need original content. But here’s the rub.
That content does have to be original, keyword rich and relevant. It does not have to be particularly grammatically perfect. Just readable and relevant. Which brings me nicely back to my opening paragraph all that time ago when I mentioned Frank’s Blog Content Wizard software package. You see that little gem autogenerates keyword relevant content that is readable (ok, better understood by a 6 year old and a dumb one at that!) which saves you having to write it yourself, which ultimately saves you time. Time that could be better spent getting links from other sources such as forums, article marketing begging etc!
Which, ultimately is how to make money with keywords!