How to Make Money Online With Action

A slight apology to everyone for leaving it so long since my last post How to Make Money with Keywords. I’ve been very busy putting together my little army of sites and blogs and it takes up all my time, which is ok as I’m building a small empire that will eventually make enough money to allow me to slow down a bit!

I’ve just been over at Griz’s blog, you know the one that tells you how to make money online, and read through another brace of comments (sometimes they’re almost as entertaining as the post itself – only kiddin’!) and right at the bottom, an anonymous reader posted the question “Do you have any books to recommend?”

Well here’s my own answer to that!

Anonymous, why do you want more to read? Everything you need to know about how to make money online is right there in that blog.

The rest you’ll get with experience – the experience of doing!

I, like just about everyone else, started out reading a load of stuff and most of it was bullshit. If I counted up all the hours wasted reading all that bullshit that could have been better spent in actually doing what they were telling me, I’d be far more advanced today than I am.

Getting past the hurdle of wanting to do it and actually doing it can be tough and most people simply don’t go past that point. They continue to read every post that every knowledgeable (and plenty of not so knowledgeable) people write and then wait patiently for the next post that is going to reveal “The Big Secret”.

But that post will never come.

That’s because it doesn’t exist. The big secret to making a success of this (and any other) business lies within each and every person. They have to make the breakthrough themselves, because no one else can do it for them.

I’ll be blunt and say most of the commenters in Griz’s blog are readers, not doers.

Why do I say that? Because they’re still there, asking the same old questions just re-phrased a bit.

Then you’ll see them over at Vic’s blog asking the same rephrased questions. Then they’ll turn up someplace else. They’ll never do anything with the information, but they’ll keep on believing that if they ask enough questions, they’ll eventually find their holy grail and then figure out how to make money online.

They’ll also be the first ones to get upset by reading this apparent tirade, because they won’t believe the truth about themselves. Nobody like the truth when it hurts!

The truth is that 95% of everybody that sets out to make money online will fail. That’s a big number but also a truthful one. You got to ask yourself, do you want to keep reading and asking questions and join the 95%’ers? Or do you want to take a chance and join the 5%’ers who are the ones spending their time doing this stuff?

Ok, that’s pretty a pretty tough cookie to swallow, but its also a good wake up call to those people who really do want to make money blogging online. It’s in the doing stage that results start to show up. Believe me, they take a while to show up when you do things as legitimately as possible, maybe with a few shortcuts and underhand tricks, but Internet Marketing is a hare and tortoise race. The hares go for it with all guns blazing and in some cases will make some good money before being shot down by the search engines that soon see through their shenanigans.

The tortoises are the ones who take it slow and steady, building up their sites naturally and gathering links over time. Sure, it takes a lot of time and you need a lot of patience because when you’re learning how to make money online, results are a long time coming, but they will come and when they do they’ll keep on coming because you won’t have burned out too fast, like the hares in the race.

You see the secret to making money online is no big secret!

Its all about getting people to see what you’re offering. Get enough people to window shop at your store and some of them will come in and buy from you. Selling stuff is a numbers game. It always was and it always will be. Doesn’t matter what you’re selling, be it affiliate products, your own ebooks or software packages, advertising space, or PPC. You absolutely positively must get people to see your goods. And to do that you need traffic. Not any old traffic, but organic search traffic – people who will find your website or blog by typing in a phrase at Google and your site coming up on the front page of the search results.

Enough has been said about why attracting organic search traffic is essential to the success of your business. Go re-read Griz’s blog in the link I gave you at the start of this post. He explains it much better than anyone else I know.

What I will tell you is that to attract that search traffic you need to do plenty of work and have lots of patience to get your site up there onto the front page of the keywords you’re working. You need to not only optimize your site, but you need lots of strong anchored links to give your site the authority to deserve its place on page one. That’s because all the other sites that are on page one have that authority and you’re going to have to come along and get more authority than at least one of them in order to displace them. You might have a fight on your hands, because no one is going to like a young upstart coming along and nosing their site out of its cosy place. They’ll likely respond by getting more links for themself.

Well, you’re going to have to keep going, getting more and more of the authority that you’ll need to out-rank all of those sites to get to the top of the front page, because that’s where you’re going to get most of the traffic. Depending upon the competitiveness of the niche you’re working, it will either be fairly simple, or damn difficult! It could even turn out to be an all-out war, but its one you’re going to have to win of you want a slice of a very big pie.

This is all about doing, by the way.

Reading about how to do it is not going to get your site up there. Doesn’t matter if you know everything there is to know and some, you still won’t get up there unless you start rolling up your sleeves and getting your hands dirty.

You’re going to have to find places to get those links from and if you can’t find them, then you’re going to have to make some yourself. The more you make, the more links you’ll be able to send to your main site. I’ve talked about this strategy plenty of times in here not to have to repeat it again.

But, I will repeat this one more time for good measure: Nothing will happen until you start doing it for yourself!

If this post raises a few hackles, then so be it. That’s what a good pep talk is designed to do because it’ll make some people more determined to get out there and do something. The rest will go bury their heads back in the sand and wait for that next post…

Terry Didcott
The Honest Way

List Building and Autoresponders

Following on from my last post Make Money or Save Money?, where I looked at several honest methods of making money by actually saving money ( you have to read it!), I’m going to turn my attention back to one of the oldest and still most successful ways of making money online.

List building and doing it using the favourite tool of the Internet Marketer, the autoresponder.

We’ve come a long way in the last year or two in the general mode of thinking when it comes to list building. It is something that has been around for a very long time and will probably still be around after all the current fad make money techniques and search engine subterfuge have died away.

The reason that “the list” is where the money always was and still very much is, boils down to one major fact of life. Trust.

If you are trusted, then people are more likely to buy something from you or something you recommend than from someone they don’t trust. Trust has to be earned and one sure-fire way to earn people’s trust is to keep in contact with them and prove to them that what you are selling or recommending is giving them true value. People hate to be ripped off, but the flipside of the coin is they love to be shown respect and honesty. The honest Internet Marketer who can prove their integrity and honesty to a wide group of people gains their respect and will be seen as someone who deserves their loyalty and trust.

Many Internet Marketers who fall over and blow it are the ones who build up a huge list then rip the people on that list off by selling them crap, or trying to sell them too much too soon. Greed is the common denominator in many an Internet Marketer’s downfall.

So where does that leave someone who wants to be successful, make a lot of money the honest way and keep doing it if they can’t sell a ton of products to their list constantly and often?

Well, it means using the benefits of having a large list to make money but not being so greedy and hasty as to go at it too quickly and with products that are not 100% value for money. By all means build as large a list as you can and give them plenty of free stuff. Everyone loves something for nothing and the more free stuff you can give away to your list that has value for them (even though its free) the more the people on that list will trust you. If, every once in a while you throw in something that your list will have to pay for, as long as you explain how it will benefit them and give them more value than the money they would spend on buying it, then you should be ok and will not alienate anyone from your list.

Be honest and tell them if there are any aspects of the product you want to sell them that might detract from its value to them. Or highlight specific areas that the product will help them and those that will not help them. If they know exactly what they will be paying for before they open their wallets, there is much less chance they will be asking for a refund a few days later and sending you an unsubscribe email!

So this then leads me on to how to build your list.

The most important aspect of building a list is having a good autoresponder. An autoresponder is a software package that enables you to harvest the email address of anyone who opts-in to your free giveaway or promotion package and then sends them whatever emails are necessary for them to download your freebie as well as generating a series of follow-up emails as you define over a period of time.

By using a good autoresponder, you circumvent the possibility of being accused of sending spam emails. That’s because firstly, the person willingly gave you their email address and secondly, the subsequent emails send out contain an “unsubscribe” link should they wish to opt-out and no longer wish to receive any further emails from you. This is infinitely better than using your own host’s autoresponder service. That’s because any accusations of spam activity must be investigated by your host which could mean your account being suspended for the duration of the investigation. Meaning all your sites go down for an unspecified length of time. Which could be disastrous for your business.

So where do you get a good autoresponder?

Well, there are several good ones on the market of which some are free and some must be paid for. It stands to reason that the autoresponders that are paid for are going to be better in many ways to the free ones. They will contain several important features not available on free autoresponders and will be much more robust and reliable. One such offering comes from iContact Email Marketing. iContact is a simple to use email marketing, surveying, autoresponder and blogging tool. It allows small businesses, non-profit organisations and associations to communicate easily online with their customers, prospects and members. Its worth checking out as their monthly rates are highly competitive and the additional services that come with the package are substantial.

Of course its a matter of personal choice and there are other autoresponders around, so the honest way recommendation, as always, is to look at all of the available choices and weigh up the pros and cons before deciding upon which is best for your business.

Remember, once you’ve built up a solid list of email subscribers, you don’t need to keep trying to sell them stuff, otherwise you’re just using them as milking cows and people will not tolerate being treated as such. So there are lots of other ways to make use of your list while keeping in friendly contact on a reasonably regular basis. There are always free offers that you can direct their attention to – as long as you have checked them out yourself first and are happy they are not thinly veiled opt-ins for scams.

You can also direct their attention to other money making possibilities that you have affiliate links to, such as online writing sites like Constant Content that will pay them for selling their articles, or online job offers from legitimate companies.

Just as long as everything you recommend to your list is honest and trustworthy, you’ll keep the people already there while continuing to nurture it as it grows. From which you will make money, honest!

Terry Didcott
The Honest Way