Finding Your Online Business

In the second of our series of informative articles on the honest way to earn an income online, we look at how to discover what your online business will be.

Let's assume you have decided that you want to start your own internet business. Well, there are still umpteen different ways of doing business online, so you still need to narrow it down a bit. Let's take a look at how you can narrow down your search and come up with a definite plan of action.

To run a successful business, be it online or offline, you have to be interested in what your business is all about. Let's face it, if you hated anything to do with golf, you wouldn't go and open a golf supplies shop and more than you would put up a golf website. On the other hand, if you were passionate about dogs, you would be excited about running your own doggie accessory business. It's all about passion.

When you are passionate about something, you will put your heart and soul into it and be happy to work hard to make it work. On the other hand, when you are not interested in something, you will quickly lose interest in it and it becomes a chore. So sit down and think about what you are passionate about and make that the business you will start up. Because at the end of the day, what would you choose to be doing with your time - something you enjoy or something you hate? I know what I'd prefer to be doing!

Finding Your Niche

Now that you've decided what you want your business to be, we'll give it a name. It's called a niche. A niche is a section of the marketplace that you have chosen to build your business around. There are as many niche markets as there are people with ideas and desires so to succeed with your chosen niche, you have to have something that people want, or desire.

Dog owners love their dogs and will think nothing of spending money on them if they were confronted with a product that they thought their dogs would love. If it were advertised properly with enough emphasis on the fact that dogs absolutely have to have this product, don't you think that caring dog owners wouldn't be falling over themselves to throw their credit cards at you to get their hands on your must-have product?

Oh yes!

Golfers love their sport and will always be prepared to spend money on a well publicised way of getting one stroke ahead of their competitors. As long as you sell them something that really works, they'll be beating a path to your website in their droves.

And so on, and so forth. You get the idea.

Decide and Stick with Your Decision

So choose your niche and be prepared to stick with it. Many new marketers fail because they can't stick to their niche and have to keep chopping and changing every five minutes just because sales aren't picking up quickly enough. In this game, you need a lot of patience. If you are patient and don't expect to make $10,000 in your first month online, then you have a better chance of succeeding than 95% of new marketers.

Why 95%?

Well, statistically that's the amount of new marketers that fail. You want to be in the 5% that succeed. To be there, you have to realise that your business will start slowly and pick up speed gradually - over a period of months, not days.

So once you've picked your niche, you need to do some research on it. By way of an example, I'll pick one and see how it goes. For the purpose of this series or articles, I've chosen Health. Why did I pick that? Well, it's something that is important to me, as about twelve years ago I nearly succumbed to an illness that is not only debilitating, but is progressive and there is no known cure.

Sounds serious, doesn't it. Well it was and still is a serious issue for me. At the age of thirty five, I was struck down with arthritis and gout, which started with a swollen big toe, then spread to other joints in my body. The pain is indescribable and the resultant immobility is frustrating and depressing.

Hang on, didn't you just say "nearly" succumbed? I did. After the first few months as the disease took hold and the doctors could do nothing except prescribe powerful anti-inflammatory drugs and pain killers (which had little effect), I decided that there had to be an alternative. I researched the illness and found answers that came from some surprising sources. But that is the topic of another article that you won't find just yet as the niche site that I will be building hasn't started yet. That's because I wanted to take you through these articles step by step as I create and research that niche and put into practise what I am preaching in real time.

With that, I will leave you with that thought unfinished, because I will be continuing this discussion in the next article. Come back again soon to see it.

NEXT ARTICLE #3 >> Creating Your Niche