Or How to Cut Off Your Own Nose to Spite Your Face?
There are rumblings and rumours scurrying around the place that a few of the MMO marketing set are aware of, but not too many, I believe.
A few niche marketers such as myself are also getting wind of this, but it's early days and would probably attract some unwelcome criticism from the SEO know it alls in any case, so I'm hedging my bets here.
It's all to do with the way a lot of marketers are going about getting those all important backlinks to their money making websites and blogs.
With the new wave of article spinning software available at very affordable prices - MAR being one (yes, I'm unashamedly promoting it in my sidebar) and Ledger's Best Article Spinner another - it has become way too easy to take a PLR or similar article on any subject you like, spin the crap out of it and the submit it to hundreds of article directories at the touch of a button. Voila! Instant backlinks, right?
Well, technically that is right. But that kind of technique is not what is known as "white hat", or plainly speaking, legit. In fact it resembles the darker path that is otherwise known as "black hat" and that has always been how people get themselves into trouble. OK, it works for now, but for how much longer?
Google are well known for tinkering with the way their algo counts those precious backlinks.
The ones we all crave and desire to rank our sites in the index in order to get organic, targeted visitors who will, we hope, click our affiliate or PPC links and make us money. The thinkers and techies at Google like nothing more than to scope out where backlinks are being generated from and then taking a big stick to those places they view as black hat.
Don't quote me on this, because it is purely my own opinion based on what I have seen happen historically and what I can see happening now. But I have a sneaky suspicion that Google will (if they haven't already) figure out that they can alter their algo to discount links coming from article directories that are publishing "obviously" spun articles.
Now that's not to say that originally written articles will get tarred with the same brush. I don't see that happening because it takes time and effort as well as some research and knowledge on a subject to sit down and write a 500 word article that is worth reading and is informative.
A backlink placed in that kind of article deserves to be counted, simply because the writer took the time and trouble to create a worthwhile addition to the web and provide a useful addition to Google's index. After all, that is exactly what Google wants to see in its index - worthwhile, informative, readable, entertaining etc content that is original - and not that which is copied and spun into something that often closely resembles double dutch.
OK, you don't see too many spun articles littering the index, at least not in the high pages, but some get through and they are a major annoyance for anyone looking for something worthwhile to read. That's not the issue here - but more for the fact that these spun articles do get indexed and that means the link(s) placed in them also count.
More annoying is the fact that legit sites are climbing the SERPs thanks to the ton of backlinks occupying tons of crap spun articles. How long do you think this will last before some bright spark at Google realizes that they can stop it happening by getting down and dirty with the algo - and we all know that the techies love to be able to work algorithmically rather than waste human resources checking all that badly spun bullshit.
It shouldn't be too hard to simply NOT index crap spun articles that are posted in the multitude of unregulated and clearly unedited article directories and the links in them would simply not be counted.
Hell, if I worked at Google and on their algo, I'd be laughing my ass off while I tweaked away until all those smug so-called SEO experts who have been dumping reams of worthless crap into article directories for months woke up one morning to find all their sites had taken a serious SERP hit because 90% of all their spin-generated backlinks had suddenly been ignored. The pleasure would be indescribable! Oh yeah!
What would that leave us with, I wonder?
It would leave us with those legit websites and blogs that got their backlinks the hard, but honest way! Yep, by writing good, original articles or by getting links from other site owners who liked what we wrote on our own sites so much, they thought it worthy of linking to. Which is how the algo and the SERPs ranking structure is supposed to work in an ideal world.
There will always be those who trade links and guest post in other people's blogs. I don't see anything wrong in that as a guest post must also be original and worthwhile - after all, who would accept crap spun articles on their personal, carefully tended and nurtured blogs?
I certainly wouldn't!
Even more so if I believed it would be detrimental to my blog, in SERPs ranking or in visitor dissatisfaction, depending on what I expected from my blog. Yeah, I fully expect someone to come here and comment that I shouldn't be so naive about the function of blogs.
Sure I know what really goes on - I've been around long enough to know, so save your breath. This is mainly about my opinion on the probable future of spun articles and baclinks, in any case. Those of you that know me will know what I am really saying...
Also, such a change would pave the way for some more regulated and edited article directories such as ezinearticles.com - places where only legit, original content is welcome and there is a limit on the number and type of backlinks allowed.
If it's of any interest, ezinearticles.com make a fortune from the ads they place on your articles there, which is the trade-off for a backlink that is worth something. It could happen and I would welcome the change.
Pipe dream or wishful thinking? Both, but realities come from ideas and ideas come from wishful thinking that gets put into action.
Posted on June 5, 2010 | 13 Comments